How to Get More Likes on Your Facebook Page
2014-07-01
Every brand on Facebook is on Facebook for one reason — to (eventually) get more business. But getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app.
Regardless of the objective, there are a few steps that happen before Facebook fans can turn into real business. You have to first build an audience on Facebook, then drive inbound traffic to your website, then turn that traffic into qualified leads, and then nurture those leads into customers.
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Cartoonist and best-selling author Hugh MacLeod once said, “If you talked to people the way advertising talked to people, they’d punch you in the face.”
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