You need people to email, and you need them quickly. Oh, and if you could get them pretty cheap, that’d be great, too.
That’s the mindset many marketers find themselves in when they’re on the phone with a list-purchasing company: …
It’s no secret that TV commercials — like cold calls in the middle of dinner — are usually interruptive.
One minute you’re on the edge of your seat watching the nail-biting season finale of your favorite show … and then …
In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push — while not ideal — is a situation you ultimately might end up facing.
Maybe it’s the end of …
Have you ever stopped to think about why you make certain purchases? What really goes into those decisions?
I do it all the time. I’m a marketer, after all.
And while this profession has enabled me with a good eye …
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog’s editorial strategy. The results have been nothing short of eye-opening. And I’m not just talking about the findings from …
Whether you are currently working at a higher education institution and are delving into the world of inbound marketing or you are a job-seeker looking for a position in higher education marketing at a university or marketing agency, there are …
For digital publishers, there is no shortage of data you can glean from your website. Rather than waste efforts trying to drink from this fire hose of information, you should instead determine which metrics are worth paying close attention to—and when.…
These days, most businesses have gotten the hint that they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don’t have a Facebook Page garners the same reaction from users as searching for
One of my favorite memories at HubSpot was watching our email marketer’s eyes go wide the first time she used our new email dashboard. Her reaction was was unrelenting, overflowing, and wholly genuine. Her expression mirrored the type of excitement typically …
The more technology advances, the more it’s integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach.
As we continue down these innovative pathways, we’ll continue …
Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content.
If your content marketing results are falling flat, …
Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my …
Do you know how your content marketing team stacks up? It’s incredibly useful to have an idea of what other content marketers are up to and how they’re doing. Not only will it give you a feel for the performance level other content teams are …
Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”
And then we suddenly find ourselves in the real world, only to realize that …
