140+ Social Media Statistics that Matter to Marketers in 2021
2021-04-14
We’ve got the latest social media statistics to inform your social marketing strategy. Knowing which way the winds are blowing…Continue Reading
How to Create an Audience Profile, And Why You Should [+Examples]
2021-04-14
An audience profile, on the other hand, is one fictitious person who you’re targeting with an upcoming campaign.
An audience profile also isn’t a buyer persona. A buyer persona is the final person who will ultimately purchase your product or service, but in many cases, you’ll want to market to anyone who can influence the final buyer.Continue Reading
How to Create a Social Media Report (Includes a Free Template)
2021-03-25
Digital marketing produces a ton of data. A social media report is the best way to track and analyze that…Continue Reading
How 7 Brands are Using TikTok
2019-09-10
According to HubSpot’s social media team, the video-based social app TikTok is “leaking” with brand opportunities. The one-year-old platform, which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users — most of them young= adults. WhileContinue Reading
What is TikTok? And Why Marketers Need to Care
2019-08-27
A year ago, I downloaded a trendy new app called TikTok. When I opened it, I was overwhelmed by a feed of hilarious looping videos and bizarre music montages made by other users. It reminded me of Vine, the looping video platform that was killed by Twitter a few yearsContinue Reading
Want to be a Better Social Media Marketer? Listen to These 13 Podcasts
2019-07-10
The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? If you work in social media marketing, my guess is you know it all too well. Social media is constantlyContinue Reading
The Ultimate Guide to Nonprofit Marketing in 2019
2019-06-13
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often times, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can stillContinue Reading
7 Ideas How to Market on Instagram
2019-06-13
Instagram has become one of the most influential channels of social media marketing in the last few years. Today, thousands of marketers, photographers, bloggers, writers, and brands are experimenting and marketing their brands on this social platform – and for good reason. Instagram is the fastest-growing social media that currentlyContinue Reading
7 Things You Should Point Out to Make Your Selling Proposition Outstanding
2019-02-24
In today’s world, people will hardly come across a lack of choice in any area of life, and the same can be said for your prospective customers. If they are looking to spend their money on a product, service, or a solution, they will have a tough time making aContinue Reading
Brand Hacks for Small Business to Stand Out in the Crowd of Look-Alikes
2018-12-20
Let’s be honest – chances are that what your small business offers to its clients is not very much different from what is provided by dozens, probably hundreds of other companies (the number depends on what kind of business you run and whether it operates primarily locally or online). UnlessContinue Reading
The Charles Bukowski Guide to Effective Copywriting: 5 Tips
2017-10-03
Charles Bukowski wasn’t a copywriter, but he was a prolific writer of poetry and short stories. In the first half of his life, he mailed thousands of drafts to potential publishers.Continue Reading
The Productive Marketer’s Guide to Better Team Collaboration
2016-10-13
How many different productivity tools do you use? And how many hours have you spent searching for an email, assignment card, or document, simply because you have so many tools and systems? Maybe that’s why there are project managers — the person dedicated to managing these tasks. But guess what?Continue Reading
The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
2016-07-20
6 months ago, I didn’t care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us.Continue Reading
Which Channels Are Best for Content Promotion? [Infographic]
2014-11-28
Lately, I’ve been hearing more and more questions about earned, owned, and paid media. Continue Reading
