How The Hustle Got 43,876 More Clicks
2024-08-17
Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more.Continue Reading
9 A/B Testing Examples From Real Businesses
2021-10-13
So, what’s the recipe for high-impact success?
Truthfully, there is no one-size-fits-all recipe. What works for one business won’t work for another — and vice versa.Continue Reading
How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
2017-07-15
Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to driveContinue Reading
We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment
2017-06-24
I don’t know about you, but I barely print anything anymore. Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out wasContinue Reading
Disproving Best Practices: The One- vs. Two-Column Form Test
2017-05-17
A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). The session right before mine was led by Unbounce Co-Founder Oli Gardner — a household name for those of us in the CRO industry. Needless to say, it was a tough actContinue Reading
The Beginner’s Guide to Conversion Rate Optimization (CRO)
2017-04-07
Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook.Continue Reading