Analytics (Page 3)

AdvertisingAnalyticsCanonicalContentContent MarketingDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaSEOWeekly
By:

I’ve always had a love affair going on with data. Any campaigns that I’ve worked on in the past have revolved heavily around number crunching and analysis.

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our “winning formula” is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement. 

Continue Reading

AdvertisingAnalyticsBusinessDailyInbound MarketingInBound Marketing BlogInternationalManagementMarketingNews & MediaSales and MarketingWeekly
By:

Every savvy marketer knows how important it is to track, test, and measure different metrics. It helps you figure out your baseline performance and ensure you’re improving over time.

But it doesn’t make sense for every person on your team to track every single important metric individually. Each different role should be responsible for measuring and analyzing certain metrics over others, and then reporting on them to the rest of the team.

Continue Reading

AdvertisingAnalyticsInbound MarketingInBound Marketing BlogMarketingProductivity Apps
By:

The explosive growth in mobile usage — specifically in app usage — has created an ultra competitive marketplace. A whopping 1.4 million apps are on both the App Store and Google Play. In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention.

Continue Reading

AdvertisingAnalyticsBusinessCanonicalDailyData-Driven MarketingInbound MarketingInBound Marketing BlogInternationalLead Managementlead nurturingMarketingMarketing dataNews & MediaSales and Marketing
By:

When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. 

But once you have a lot of leads, you need to figure out who’s really interested in your product and who’s just starting to look around.

That’s where lead scoring comes in.

Continue Reading

AdvertisingAnalyticsBloggingContentContent MarketingDailyIGSSInbound MarketingInBound Marketing BlogInternationalMarketingNews & Media
By:

We’ve all dreamt about writing a blog post so good that it generates more and more traffic each month after it’s published. Sounds like a pipe dream … right?

Turns out, this isn’t a pipe dream after all. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year.

Continue Reading

AdvertisingAnalyticsDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaSocial Media
By:

Facebook Audience Insights is one of the most powerful analytical tools at your disposal — that is, if you know how to use it.

Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. 

Continue Reading

AdvertisingAnalyticsBusinessDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaProfessional Development
By:

The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What’s missing? What do you need to do to actually show your boss you’ve earned it?

An important part of justifying a promotion is showing your value through metrics. If you can tell a story to your boss using data — your value in leads or revenue generated for the company — then you’ll make a much more compelling case for why you deserve a promotion.

Continue Reading

AdvertisingAnalyticsBloggingDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & MediaWeekly
By:

Have you ever poured your heart and soul into a blog post only to see it completely tank?

It doesn’t generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn’t that drive you crazy?

To gain a better understanding of their audience’s interests — and ensure that their content is actually resonating — smart marketers are turning to the performance numbers of existing content to inform their strategy. 

Continue Reading

AdvertisingAnalyticsDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & Media
By:

I’ve made my fair share of analytics mistakes in the past. In fact, I even wrote an article about it so that you don’t have to learn them the hard way too. 

And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins. I’m not talking about how you analyze your information, but rather how your marketing software gathers the data in the first place.

Continue Reading

AdvertisingAnalyticsDailyData-Driven MarketingInbound MarketingInBound Marketing BlogInternationalMarketingMarketing dataNews & Media
By:

When it comes time to assess your marketing efforts, it’s not uncommon for you to run into a ton of questions.

How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it? And what about your email marketing efforts? How are those stacking up against your paid initiatives? 

Continue Reading

AdvertisingAnalyticsDailyInbound MarketingInBound Marketing BlogInternationalMarketingNews & Media
By:

Being able to consistently hit your website’s traffic goal and provide the right number of quality leads to your sales team are two of the most crucial responsibilities of a marketing team.

But without the right tools in place, you could have wild variations in the number of visits or leads you actually generate. At the end of a month or quarter, you could end up way ahead or (more likely) way behind your goal.

Continue Reading

AdvertisingAnalyticsDailyemail marketingInbound MarketingInBound Marketing BlogInternationalMarketingNews & Media
By:

When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics are important to note, there are actually a lot more to consider. The keyword here being “a lot.”

In fact, the wealth of data available to the modern day marketer can be super overwhelming.

Continue Reading