Professional Development (Page 11)

It’s not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from.

For example, less than 30% of marketers say designers are anticipating problems and following a transparent process.

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As the saying goes, people don’t leave their jobs, they leave their bosses. So if you’ve been blessed with a teamful of rockstars, you should probably make sure your management style isn’t making direct reports anxiously eye the door.

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Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?)

But this past summer, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit. Little did I know that in my quest to stop biting my nails I’d unlock something much bigger for myself — both personally and professionally. It was mindfulness.

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Impressions matter — especially in business. Oftentimes, you’ll find you have to make a good impression over a business lunch. As it turns out, your choices and behavior at these meals can be very, very important to your success.

And yet, many people aren’t sure of proper dining etiquette. If it’s just the two of your at a four-person table, where do you sit? When is it okay to order an alcoholic drink?

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You know the phrase, “One man’s trash is another man’s treasure”? That’s how I feel about to-do lists. 

After all, how you track your tasks depends entirely on the person. Are you looking for a simple interface, or are you hoping to color-code and categorize hundreds of tasks at once? Is this to-do list for yourself, you and your family, or you and your entire team? How much do aesthetics matter?

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When you open Photoshop for the first time, it’s easy to click around in confusion for a minute and then reach for your freelancer’s phone number instead. Trust us, you’re not alone in this. 

It’s an incredibly powerful design software with a lot going on, including a wealth of tools that can seem overwhelming at times. But Photoshop isn’t just for the professionals. 

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This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

When I got my first job, I was given one piece of advice over and over again: Say yes. Say yes to every opportunity that comes your way, raise your hand for side projects, and generally go above and beyond.

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According to research, 93% of B2B marketers use content marketing, but only 42% are actually effective at it. 

Why such a big gap? As with most things, it comes down to a lack of education on what actually works and how to plan and execute on your campaign in the most effective way.

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“I read a thing that actually says that speaking in front of a crowd is considered the number one fear of the average person. I found that amazing. Number two was death. That means to the average person, if you have to be at a funeral, you would rather be in the casket than doing the eulogy,” jokes Jerry Seinfeld.

And it’s true. Experts estimate that 75% of the population has some level of anxiety regarding public speaking.

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This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

I don’t know about you, but my calendar is one of the most valuable tools I use.

Between calls, meetings, lunches, trainings, outings, and events, I rely on my calendar to keep me organized — and sane.

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What determines success in the business world?

Is it your leadership ability? Negotiation skills? Unique perspective? What about your IQ?

While it’s likely that most businesses don’t require employees to take an IQ test as part of the application process, IQ tests and scores have long been used as a measure of a person’s intelligence and predictors of their success.

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Every year there are tons of amazing marketing events held around the world. Inspiration is shared, knowledge is dropped, and marketers have a chance to geek out over the lineup of speakers.

Trouble is, time and resources can often hold many marketers back from attending these events.

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