“Could you take a look at the wireframe and let me know if I need to adjust the leading and the kerning so there’s enough white space? Thanks!”
… Come again?
Sometimes, designer-speak can seem like gibberish.
Are you a jack of all inbound trades or a master of one? If you’re looking for a new gig, recent research shows that you may be better off as the former.
According to a new study by Fractl and Moz, there’s an increasing demand for marketers with a varied skill set. The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills. However, employers struggle to find well-rounded marketers with the technical and creative competencies needed to succeed in today’s marketing landscape.
Until the 1950s, most people thought sleep was an entirely passive activity. Nowadays, we know that our brains are actually very active when we’re sleeping. In fact, neurons in our brain fire nearly as often when we’re asleep as when we’re awake — and they consume almost as much energy.
Why? Some scientists say it’s because neural circuits replay important memories when we sleep.
This post originally appeared on HubSpot’s Sales blog. To read more content like this, subscribe to Sales.
Take a second to imagine a business event you attended recently.
When the keynote presentation ended, it’s likely that a majority of the vendors and attendees flocked to the nearest charging station, pulled out their tablets and pretended to look busy, or awkwardly huddled with their coworkers around the tall tables by the refreshments.
If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration.
Here’s what happens: You write a great article for a guest publication, and at the end, you’re compensated with a tiny, little paragraph about you.
Organized, ambitious, competitive, and sometimes a little impatient. Laid-back, collaborative, creative, and sometimes a little messy. Does one of those sentences describe you better than the other?
Most of you probably already associate with either the “Type A” or the “Type B” personality. Or, perhaps you associate with both in different contexts — like those of us who schedule our time and write to-do lists like maniacs, and yet have never made our beds once in our lives.
Remember your very first conference?
You carefully deliberated over every single session in the weeks leading up to it, bought a special outfit, and got a thrill when you finally arrived and saw your name covered in plastic.
“My very own name tag? I’ll save this forever!”
The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. What’s missing? What do you need to do to actually show your boss you’ve earned it?
An important part of justifying a promotion is showing your value through metrics. If you can tell a story to your boss using data — your value in leads or revenue generated for the company — then you’ll make a much more compelling case for why you deserve a promotion.
This post originally appeared on HubSpot’s Sales blog. To read more content like this, subscribe to Sales.
It can be a lot of pressure knowing that a team is looking to you to lead the way. When the burden of leadership starts to feel heavy, leaders can sometimes backslide into bad habits instead of consciously living the attitudes they’d like employees to emulate. But it doesn’t have to be this way.
When life gets stressful, there’s one quote that I always like to remember: “You have the same number of hours in the day as Beyoncé.”
As true as that saying may be, most of us still come up short in terms of the time and resources we need to cross tasks off our list.
Talking on the phone, especially with people you don’t know, can be pretty intimidating.
I have the utmost respect for my friends in Sales, Support, and other departments who spend most of their days talking on the phone — usually with complete strangers. How do they set a positive tone and earn respect using only their voice? And how do they do it without being awkward or making the other party uncomfortable?
At work, some terrible situations are easier to get out of than others.
That important project your boss dumps on you last minute? You probably can’t wiggle your way out of that one.
But that super confusing Google Doc your company uses to track incoming leads and assign them to sales reps?
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.
It’s hard to underemphasize the power of referrals in business today. According to a PeopleMetrics study, 78% of B2B prospects kick off their buying processes by asking for network referrals. With this in mind, businesses should strive to get referred to new potential customers before reaching out.
We’ve all been there before. You’re by the water cooler. Or in a quiet hallway. Or at a team outing, perhaps after one too many beverages.
“That guy [coworker’s name] is a real A-hole,” someone whispers to you angrily.
“A genuine, grade-A, 100% certifiable, pure-bred A-hole,” they continue. “Like, if there were a competition, not only would [coworker’s name] win first prize, but they would subsequently name the competition after him and start using a mold of his body as the trophy.”
