Visual content: We all know we need it … but many of us don’t have the skills, tools, or knowledge of how to do it well.
Since 2013, Canva’s been on a mission to change that. Turns out, it’s working. Two years after launching, the company has nearly seven million users, and it’s growing by 30K users each week day.
If you were starting a business today, would you decide to go after one of the most monstrous companies in the world?
Back in 2007, that’s precisely what Gabriel Weinberg did. He founded the company DuckDuckGo — a search engine that directly competes with Google.
Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous.
Why’s that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. Their missions are clear, and they foster that customer loyalty all businesses crave.
I’d been working on the HubSpot website for several months when the déjà vu struck.
My team and I were going over the initial wireframes for a new page. As always, we’d started the project with the noble goals of better branding, an improved user experience, and sleeker designs. And, as always, we had ended up debating the most minute details.
You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember their punchy slogan — “Think outside the bun” — followed by the ding of a bell.
What makes a slogan like Taco Bell’s so sticky? How can you make sure yours will be memorable, too?
The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. She was the “one man band” behind Nasty Gal: finding the vintage clothes, styling the outfits, modeling them for product pictures, shipping her products to eager customers, and collecting feedback along the way.
Years later, Nasty Gal was generating $100 million in revenue, employing hundreds of employees in a swanky LA office, and selling clothes in both online and brick-and-mortar locations.
It was dark. To my left was Captain Jack Sparrow. To my right was the Wicked Witch of the West. Then, Marilyn Monroe appeared on stage.
That’s all par for the course at The Sunburst Convention, an annual conference in Orlando, Florida for professional celebrity impersonators and lookalikes. Since 2003, people have attended this conference to make connections with fellow performers, book gigs, and hone their craft.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
A few weeks ago, Burger King propositioned McDonald’s in an effort to press pause on what it called the “burger wars” and support the International Day of Peace on September 21.
We can all agree that, in most cases, there’s more than one way of doing something.
For example, some people default to the “loop, swoop, and pull” method when they tie their shoes, while others swear by the “bunny ears” technique. Either way you swing it, your shoes get tied, right?
Trouble is, in some areas of life, different approaches don’t always return the same results.
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
A product description should sell.
That doesn’t mean it has to be boring.
“Bad news for craft beer lovers: The Alchemist is not going to reopen after all. The pub and brewery in Waterbury, Vt., were destroyed by Hurricane Irene in August. The owners, John and Jen Kimmich, had been planning to rebuild and reopen, but they have learned that insurance will not cover the losses in the basement, where the brewery was located.”
That’s the lede from a 2011 story in The Boston Globe.
So how is The Alchemist featured on our most recent podcast about growth? Well, turns out that this wasn’t the end of The Alchemist after all.
Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do.
Don’t panic.
You know what I love most about 80’s and 90’s sitcoms? The catchphrases.
From Steve Urkel’s “Did I do that?” and Uncle Jesse’s “Have mercy,” to even the obscure Joey Russo’s “Whoa”, these gems have long outlived their alma maters and are often the first things we think of when the show or character comes to mind.
These catchphrases accomplish everything we as Marketers hope to accomplish with a value proposition.
You know what’s really difficult?
Being succinct. Seriously … it’s ridiculously hard. If you don’t believe me, just grab your favorite copywriter and ask them.
It’s especially difficult to express a complex emotional concept in just a couple of words — which is exactly what a slogan does.
