“Content is the king”. You have probably heard and read this phrase over 100 times on various blogs and articles. But, is every king worthy of the throne? No, a king is great only when his subjects adore him and follow him. Similarly, content is great only when the readersContinue Reading
How to Do Market Research: A 6-Step Guide. Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online.Continue Reading
Building a marketing plan may seem like a daunting task. But you don’t need a team of MBA’s and files full of complex analytics to plan a successful marketing campaign. With six simple steps you can build a marketing plan – from simple to complex – that fits your business’sContinue Reading
For entrepreneurs, content marketing is a vital component of a venture. Without it, the creator will be flailing around in the dark, not reaching the necessary market. Using effective content marketing strategies allows the entrepreneur to reach the right audience. In addition, the right strategy will spread the right information. Continue Reading
You can find yourself in a tough spot when you want to engage customers online but are held back by limited resources. Taking a strategic approach to small business loans can help you get over financial hurdles by creating a low-risk cash pipeline. Short-term working capital loans help you overcomeContinue Reading
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack or jingle in your video, and you can grab your audience’s attention and evoke theContinue Reading
Talking to someone who constantly jumps from one unrelated topic to the next is a strange experience. The entire conversation seems random and unfocused, which makes it hard to stay engaged, and easy to say, “I gotta go”. Needless to say, it’s annoying to talk to people who try toContinue Reading
When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought. As a rhetoric major at Bates College, a liberal arts school inContinue Reading
Nothing summons the old imposter syndrome monster quite like the moments before a big project launch. All at once, you begin to question every decision you’ve made along the way — from the name of the project down to the comma placements. For me, these nervous feelings are still fresh.Continue Reading
Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content. New, more sophisticated search algorithms, changes in the way peopleContinue Reading
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why you ask? Well usually generating sales requires potential customers to understand that a product exists, how it works / what it does and why this product is better thanContinue Reading
There’s a lot of content out there about productivity — everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It’s all about the sprint, the checking things off the list, and the downloading of software that’ll block out any and allContinue Reading
Where is the first place you go for expert advice or an answer to a burning question? My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries everyday. When you enter a question into the search bar, those linksContinue Reading
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Writing a case study is a great way to do that. Sure, you couldContinue Reading