Some of the greatest discoveries of all time came to fruition at the intersection between two ideas. Think about it: Peanut butter and jelly sandwiches, pajama jeans, and sporks … just to name a few.
This week, Instagram proved the power of cross-pollinating ideas once more when it announced the addition of live video on Instagram Stories and disappearing photos and videos in Instagram Direct.
![What Makes Agency Millennials Different? [New Data]](https://blog.hubspot.com/hubfs/millennials-report.png?t=1479900253145)
It goes without saying that employees are the lifeblood of any marketing agency.
They bring the talent needed to fulfill your agency’s strategic and creative commitments to clients, and they represent the first line both in new business development and in client service and satisfaction.
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years.
Google’s new ETAs provide for an increase of 50 percent more ad space. Plus, ETAs pack in a few other exciting features as well.
It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right?
Believe it or not, algorithms are really cool. I mean, they get us our search results, after all.
According to the Bureau of Labor Statistics, people working an average 8.8 hour workday are actually only productive for about three hours.
So where is all that wasted time going?
When you’re creating content for the web, it’s easy to make assumptions about what you think your audience might respond to — but that’s not necessarily the right mentality.
Enter A/B testing: one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. And while many businesses have seen the value in using this type of validation to improve their decision making, others have tried it, only to be left with inconclusive results — which is frustrating, to say the least.
Getting started with something new can be pretty daunting. Heck, I’ve tried to learn the guitar at least four times by now. I may not know how to play a C chord, but I know it would have been easier to learn if I’d had a guide or teacher.
As content marketing continues to prove itself in the digital marketing realm, an increasing number of business owners find themselves balancing precariously at the edge of the blogosphere, building up courage to take the plunge.
Did you know that, on average, smartphone users touch their phones 2,617 times each day?
According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones.
In other words, we’re leaning on our mobile devices more than ever before.
Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. After all, why not make all the data you gather from current and potential customers work for you?
You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas.
Empty space is not always wasted space.
In fact, when it comes to web design, it’s a best practice to give your content a little breathing room.
When was the last time you performed a competitor analysis for your brand?
Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. For others, analyzing the competition doesn’t go further than scrolling through their social media accounts every morning.
Sixteen years ago, I was the founder and CEO of ActiveBuddy, the first commercial bot — or chatbot — company. Our uber human natural language bot SmarterChild grew to having over 20 million users across the AOL and Microsoft Instant Messaging networks.
There is a very good chance that you had one of our bots in your Buddy List.
Content marketing continues to dominate as a key component of a successful marketing strategy, but to see strong results, you need to regularly produce content — specifically content with a high-viral potential.
Most marketers would argue that no one can predict whether or not something will go viral, but a lot of these same individuals simply aren’t satisfied with run-of-the-mill results.
