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Read the following two sentences:
1) My session at INBOUND will make you see
They say the best things often come in small packages. Think about it: jewelry, Snapchats, books, the keys to a brand new car … all of these things support this notion.
And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we’re beginning to crave more focused content at a smaller scale, too.
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
Think about your significant other for a moment. Think about the strong relationship you’ve established built on trust, patience, and understanding.
They say there’s such a thing as love at first sight … but even if that’s true, how successful do you think you’d be if you approached a total stranger and said, “Hey, I saw you. I am now in love with you. Wanna tie the knot?”
Maybe I’m a skeptic, but I’m pretty sure that wouldn’t work out so well.
To all the conference-goers out there, we’d like to pose a question. What’s your mission?
With so many benefits of attending and goals to focus on during a conference, choosing just one can be a tall order. And with INBOUND 2016 around the corner, you might be asking yourself: Should you network, and make connections with smart people? Or should you stick to learning, and diligently take notes during the breakout sessions?
As much as we hate to admit it, sometimes the headline of your blog post can be even more important than the article itself.
Think about how many headlines you read every day while searching online or checking social media. What makes you actually click on the article and read it? Usually, it’s the headline — which is why it’s so important to spend time coming up with a good one.
Just a few years ago, QR codes seemed to be “the next big thing.” Shop windows, food labels, band fliers, magazine advertisements — those distinct little black-and-white squares were everywhere, vying for our attention.
I’m guessing I read 500 headlines each day. I might skim 50 or so articles. And I go top to bottom on 5 or more. You?
Maybe we’re in the same boat. We know all too well marketing changes at the speed of screen flicker. So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital.
If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice.
Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.
In his new book, The Marketing Performance Blueprint, HubSpot partner Paul Roetzer, shares a story from Anita Newton, Vice President of Corporate Marketing at Adknowledge. A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was “a fossil” on account of her inability to
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
Face-to-face vs. phones. Business trips vs. sales floors. Your gut feeling vs. your CRM. If you’re leading a sales organization that leans toward the former, it might be time to work on building a modern sales culture.
Has anybody — perhaps by a colleague or client — ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question?
Even though “inbound marketing” as a term has been around for nearly a decade
At some point in our lives, we have to just accept who we are. For me, I’ve had to come to terms that I actually love binge-watching terrible reality TV, I will always want applesauce on my mac n’ cheese (trust me, it’s delicious), and most importantly, I’m forgetful.
I forget names pretty much immediately after I
Ever feel like technology is mocking you?
Like algorithms are trying to ruin your relationships?
That personalization tokens know more about you than you know about yourself?
Me too. To make you feel a little less alone
