A few years ago my team at RJMetrics was launching a short survey over the holidays. It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. At some point, someone suggested a cupcake …
You’ve done it. You provided valuable content to your readers and they’ve converted into leads. Now, it’s time to nurture these leads into opportunities for your sales team.
Trouble is, cutting through the inbox clutter isn’t an easy feat. And …
If you’re new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it’s a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, …
As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly.
After all, 50% of leads aren’t ready to buy at the time of first conversion, …
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to …
Let’s start with some scary stats. According to SiriusDecisions 98% of MQLs never result in closed business. Additionally, 54% of sales reps won’t make quota. All this despite record investments in marketing automation and sales enablement tools.
Now consider …
Not everyone is ready to buy your product or service the first time they come to your site and that’s okay. With the right amount of time and information they will warm up to your brand, assuming they’re the right persona …
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I think we can all agree that things taste that much sweeter when we actually earn them: the promotion you got, …
Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.
But once you have a lot of leads, you need to figure out who’s really interested in your product and who’s just starting …
It is the middle ground between the introduction …
I’ve got a pretty big thing for phone calls. (I bet your sales reps do too.)
Why? Often times, it takes a lot of interest to get someone on the phone. In fact, inbound phone calls are 10-15X more …
In my job at HubSpot, I chat with marketers very often about what problems they’re facing. One of the most common issues I hear about is lead flow — a marketing department generates hundreds of leads per month, but many of them aren’t closing.…
Struggling to earn the trust of potential new customers?
Before you can expect them to open up their wallets, you need to start the sales process by demonstrating your ability to deliver on what your product or service promises.
Sure, …
