The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. In April 2014, they cracked down on like-baiting, frequently circulated content, and spammy links.
This afternoon, they announced two brand new updates that’ll crack down on posts by
Hear that? It’s the winds of change. As summer comes to a close and the sun starts setting a little bit sooner, many of you are taking a look at your website and thinking about how you can get more visitors and more leads out of your existing assets.
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
Read the following two sentences:
1) My session at INBOUND will make you see
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
Think about your significant other for a moment. Think about the strong relationship you’ve established built on trust, patience, and understanding.
They say there’s such a thing as love at first sight … but even if that’s true, how successful do you think you’d be if you approached a total stranger and said, “Hey, I saw you. I am now in love with you. Wanna tie the knot?”
Maybe I’m a skeptic, but I’m pretty sure that wouldn’t work out so well.
They say the best things often come in small packages. Think about it: jewelry, Snapchats, books, the keys to a brand new car … all of these things support this notion.
And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we’re beginning to crave more focused content at a smaller scale, too.
Raise your hand if this sounds familiar …
As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh.
I’ve been not writing this post for a long time.
What I mean by that is — I’ve had this post in my head for a long time, but I couldn’t think of a way to write it without alienating a lot of people. I might still alienate a few here, but I think I found a productive way to say what I’ve been thinking about for a while now
To all the conference-goers out there, we’d like to pose a question. What’s your mission?
With so many benefits of attending and goals to focus on during a conference, choosing just one can be a tall order. And with INBOUND 2016 around the corner, you might be asking yourself: Should you network, and make connections with smart people? Or should you stick to learning, and diligently take notes during the breakout sessions?
As much as we hate to admit it, sometimes the headline of your blog post can be even more important than the article itself.
Think about how many headlines you read every day while searching online or checking social media. What makes you actually click on the article and read it? Usually, it’s the headline — which is why it’s so important to spend time coming up with a good one.
Just a few years ago, QR codes seemed to be “the next big thing.” Shop windows, food labels, band fliers, magazine advertisements — those distinct little black-and-white squares were everywhere, vying for our attention.
I’m going to let you in on a little secret: Not all of the content you create has to be 100% original.
I know. Mind-blowing, right? And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting?
When most of us think about creating content for a businesses, we tend to think about the content that helps generate awareness or new leads. This type of content isn’t self-promotional — you typically use it to answer industry-related questions and address topics that’ll attract people to your website, entice people to follow you on social media, and spur visitors to give over their information to receive a free offer.
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. In a perfect world, the two teams would be working in tandem and complete harmony with one another.
