The AIDA Model: A Proven Framework for Converting Strangers Into Customers
In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one …
Marketing and Sales Info Packages for Sale !
Is having a great product the only requirement
to run a successful business?
For most companies, the answer is no. Why you ask? Well usually generating sales requires potential customers to understand that a product exists, how it works
…13 of the Best Facebook Ad Examples That Actually Work (And Why)
On average, Facebook is home to 1.45 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy.
For brands, posting on Facebook …
The 17 Best Advertisements of All Time
I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.
So it was a little …
10 of the Best Ads from November: Elves, Llamas, and a Business Cat
If you think November is too early to be dreaming of sugarplum fairies and hanging the stockings with care, then consider this your official warning: this post is heavy on the holiday cheer.
To everyone else, hello. November brought us …
10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda
I’m obsessed with fall and I don’t care who knows it. Give me a deliciously divisive seasonal latte, a freshly fallen leaves scented–candle, and ask Alexa to turn up the “Spooky Sounds,” because fall is here and I …
10 of the Best Ads from August: The Eclipse, Sugar, and the Worst Voice Assistant Ever
Advertisers got creative in August, experimenting with the increasingly popular six-second ad format, contributing to the buzz surrounding the solar eclipse, and building a mountain of sugar in Times Square.
Let’s take a look at some of the last great …
10 of the Best Ads from July: Emotive Billboards, Weird Pizza, and a Perfect Sadvertising Parody
We might be deep in the dog days of summer, but advertisers have been busier than ever producing some stunning new work.
This month’s ad roundup features a playful branded stunt that could really only work in summer (tequila fountain, …
11 Well-Made Print Advertisements From the Last Century (And How They Hold up Now)
In the history of American advertising, print has played a vital and interesting role.
Print advertising has been around as long as any medium, surviving the advent of radio, television, and internet, maintaining its steady influence all the while. There’s …
24 Iconic Santa Claus Advertisements From the Past 100 Years
When you think of Santa Claus, we’re willing to bet that words like “jolly,” “bearded,” and “rosy-cheeked” come to mind. After all, that’s the image of Santa many of us — regardless of age — have grown to know and …
Long Live Britney & Pepsi: 10 of the Most Memorable Celebrity Sponsorship Deals
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
Nike recently announced that it has signed a “lifetime” deal with LeBron James, who has been a brand spokesperson for the company …
From Ray-Bans to Reese’s Pieces: 13 Unforgettable Examples of Product Placement
Whenever I’m watching a movie and I see a case of really obvious product placement, I can’t help but roll my eyes.
But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian …
Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.
There’s an old saying that goes, “The best way to a man’s consumer’s heart is through his stomach.”
Think about it: …
