If you’re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn’t just about making small adjustments to a landing page to get 5% more conversions. But if you’ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren’t seeing meaningful conversion gains, don’t worry — all is not lost.
Wouldn’t it be great if creating infographics was as simple as writing regular ol’ text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.
But considering the popularity and effectiveness of visual content in marketing today, you can’t just afford to throw in the towel.
Ever heard of the computer language called SQL? You may have heard about it in the context of data analysis, but never really thought it would apply to you as a marketer. Or, you may have thought to yourself, “That’s for the really advanced data users. I could never do that.”
Well, you couldn’t be more wrong! The most successful marketers are data-driven, and one of the most important parts of being data-driven is being able to collect data from databases quickly.
You all know the Old Spice guy, right?
The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it.
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Print ads were once the standard format for creative advertising. But as more and more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untrackable, traditional media format.
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The beauty industry was built by women and men from modest backgrounds. They were door-to-door sales people, wig makers, and chemists who grew their empires during a period of changing attitudes on beauty and women’s role in public.
![12 Marketing Job Descriptions to Recruit and Hire an All-Star Team [Free Templates]](https://cdn2.hubspot.net/hub/53/file-2589970893-png/00-Blog_Thinkstock_Images/marketing-job-hiring.png)
Are you ready to build your dream team of inbound marketers? Do you know what roles to fill and how to find the best people for the job?
Hiring inbound marketers is fairly new and uncharted territory for many businesses straying from traditional marketing tactics.
In the new Digital Age, Marketers are constantly bombarded with a sea of information. One of the first questions most new HubSpot users ask is “What report should I be viewing?” and “What data matters most?”
While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. If these numbers start to look bad, it’s a clear sign that something has gone wrong and your digital presence may not be performing as it should be.
Data can be very powerful. If you can actually understand what it’s telling you, that is.
It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You’ve got to have the data presented in a logical, easy-to-understand way.
Enter data visualization. The human brain processes visual information better than it processes text — so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily.
Most marketers are concerned about building a strong relationship with their sales team. After all, the marketing team is supposed to generate leads and assist the sales team in closing deals for the company. To make all of that happen, these teams need to have a good relationship.
But any marketer can tell you that there can be tension between the marketing and sales teams. It could happen for many reasons — the leads number could be down, the quality of leads could be down, or there could simply be clashing team priorities (among other things).
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising.
Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it.
Every marketer needs data. You need data to show your boss the value of your work. You need data to determine if a campaign is running smoothly. You need data to make decisions about what you should continue working on — and what you shouldn’t.
But that doesn’t mean every data point you can get your hands on is important to track. With only so much time in the day to measure your marketing performance, what pieces of data should you actually be monitoring? What are some of the vanity metrics that you don’t really need to track?
In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that’s better. More time in your day to do the things you love? That’s better. More collaboration between Sales and Marketing? That’s definitely better.
But in many areas of marketing, more doesn’t always mean better.
