Tactical (Page 3)

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I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.

Mail forwarding is an important step in any moving process, as it ensures you don’t lose any valuable information that’s sent to you. And the same can be said for your website: If you’re moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place.

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As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job advertisements.

In fact, I’ve written hundreds of job ads over my career, as one of my first gigs was for a big employment website, where I created several ads a day. Ads that had one ultimate purpose: to compel readers to hit the “APPLY NOW” button.

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How successful are your ‘welcome’ emails? 

On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them 86% more effective than newsletters. 

These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers.

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Every year, HubSpot launches the State of Inbound report, detailing inbound marketing and sales trends across the globe. This year, we’re so excited to announce that we’ve also launched the State of Inbound EMEA report, focusing exclusively on the region.

With the data from both reports at our fingertips, we couldn’t help but dive in and compare the responses. Were there any key differences between U.K. & Ireland marketers versus U.S. marketers?

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More than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S. online searches are conducted via mobile, and according to Litmus, 56% of emails were opened on mobile devices in April 2016.

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Video has been on the rise for a while, offering marketers a proven way to grab strangers’ attention and keep their target audience engaged.

Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively.

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While intended to make life easier, sometimes putting together a to-do list can feel like a bigger undertaking than accomplishing the actual tasks at hand. This concept is referred to as the procrastination “doom loop” — a cycle of putting off tasks, feeling anxiety and guilt, and consequently working with lower productivity and efficiency due to these negative feelings.

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The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term.

If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic — which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game.

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Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification.

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user
experience.

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