Tactical (Page 8)

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Filling the top of your sales funnel with leads is tough — especially when you’re relying on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing, right? Most of those people don’t really want to talk to you … and they can be pretty hostile about it. So what if I told you that you could still reach your leads quota using methods that actually add value to your prospect’s day?Continue Reading

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Does your website have what it takes to survive Black Friday?

Last year, $1.5 billion in sales were generated on Black Friday — a new record for the post-Thanksgiving shopping holiday, according to Comscore. In addition to the impressive growth in sales, IBM stated that 51.2% of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices. 

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Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you’re on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities? 

That’s the position I’ve found myself in. For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals.

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Timing is everything. 

In fact, I’m willing to bet that you can think of a dozen instances where timing has been responsible for the success or failure of a particular task. For example, in cooking, it can mean the difference between a culinary triumph and a big, burnt mess. And in comedy, it can determine whether a joke falls flat or evokes a raucous laugh. 

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Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. Not only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth.

How do I know? I’ve spent the last six years of my professional life tracking a small list of SaaS marketing metrics very closely — maybe even somewhat obsessively at times. 

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It’s after five o’clock, and what was suppose to only take a few minutes is edging closer to a few hours. You’re hungry, tired, and just about ready to throw in the towel. Sound familiar?

We’ve all sat by and helplessly watched as free time slips through our fingers and productivity hits rock bottom. When you finally craft that tweet, build that perfect list, or set up that landing page, the joy of accomplishment doesn’t even taste that sweet. At that point, you’re simply too worn out to care.

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Keeping up with emerging social media networks is challenging. It’s easy to feel like you’re spreading yourself thin.

That said, maintaining a healthy social media following on all of your networks is even more challenging. You can’t help but want more followers, but if you’re going to extreme lengths just to build up that number with empty names and faces, it’s not worth the time and resources.

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One of my life missions has been to rescue B2B blogs from their backwater boring status and bring them to the forefront of awesomeness.

Thankfully, I’m seeing the trend grow.

More B2B blogs are nailing it and putting forth the level and quality of content that B2B readers truly crave … but there is still progress to be made.

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As marketers, we typically send and receive hundreds of emails a week. Occasionally, those emails are sent to people we don’t really know that well — or don’t know at all.

This is cold outreach, and, for better or for worse, it has its purpose.

Sometimes, in order to further our marketing campaigns, it’s helpful to send a few cold emails. 

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Spending countless hours analyzing your marketing performance every week? Sure, it’s important, but you also have to create content, manage contributors, run your marketing campaigns … the list goes on. 

What if I told you it was possible to analyze your marketing in just 15 minutes a day? 

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Every year, the marketing industry undergoes some serious changes. New technology emerges, people’s behaviors change, and as a result, marketers are often left with an entirely different playing field. 

To make better sense of these changes and trends, we did some research and collected insights from 4,000 marketers and salespeople. HubSpot’s new State of Inbound 2015 report is available today, and we have a ton of valuable industry data to share with you.

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After having published quite a few guest blog posts, I’ve figured out a thing or two about editors. While there are certain elements they love to see in a submission, there are also a number of factors that will land you a spot on their list of people they’d rather not work with.Continue Reading

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You did it. You just hired your first developer … or maybe it was your 100th. Either way, you’re growing your company and that’s exciting. 

But before you start putting work on their plate, you should know that developers are a special breed of people. (I am one, so I can totally say that.) They speak a different language than marketers, making effective communication a bit of a challenge. 

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You’ve just written your fifth blog article of the week, you have twenty-something slots to fill with engaging Twitter content, and you’re coming to the realization that those emails you’ve been putting off aren’t going to write themselves.

The struggle is real.

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