Time for another brainstorm session …
After scratching out a list of possibilities, you turn to your computer for inspiration. Consider your go-to sources: Do you immediately navigate to your competitor’s blog? Are your bookmarks filled with favorite content from companies in your industry?
As the old adage goes, a picture is worth a thousand words. And with marketers steadily increasing their visual content budget year over year, it seems that this visual exchange rate now carries even more weight.
In terms of visually displaying information, infographics serve as an ideal way to convey a complex idea in an interesting and manageable format.
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We all want to be more creative — to be able to produce insightful, novel ideas whenever we need to.
The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year.
Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns.
Without fail, I almost always forget to put up an out-of-office email message when I’m headed out for vacation. It’s one of those things I remember just as I’m shutting down, or sometimes even after I’ve already left. (Heh, sorry guys.)
Since I usually throw them up in a hurry, I don’t take a lot of time to get creative. However, I remembered to put up my OOO message early this time around — so I decided to do some Googling for funny, clever, and snarky messages people have used in the past.
Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? This is when you really need the reminder that content actually means anything your customers will consume, including social media, videos, images, and even sounds.
If you look at how product pages take shape across different companies, it’s clear that they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy coded elements.
Of course, some companies fare better than others at creating delightful product pages.
When I first started editing pieces for HubSpot’s Marketing blog, I was really, really scared.
I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Then, the tables were turned. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing.
List posts, also called list-based posts or “listicles,” are one of the most popular blog post types out there. Not only do readers like list posts, but blog post authors like to write them too. Why? Continue Reading
If you’ve spent any time on the internet at all, you’ve probably come in contact with an animated GIF. It’s an image file that allows you to feature animated images that makes it seem like the image is moving. Think of them as a hybrid between a still image and a video.
Why are GIFs great additions to your marketing? They’re easy to consume, provide a new way to capture your viewers’ attention, and can have a serious emotional impact.
Every individual has a unique timeline for work, energy, and creativity. Some work best at the crack of dawn, while others prefer to write into all hours of the night.
But if you want to do your best writing, you have to find your best time to do it.
Why?
You’ve been prepping your ecommerce site for a banner holiday season for months now. You’ve adding sparkly graphics, and changed up clever copy, but you may be forgetting one major thing: your content. See, many of the consumers who find your website this holiday season may not be regular customers. They’re probably shopping for someone else. How will they know they’ve found the perfect products if you don’t have content in place to help them?
Kurt Vonnegut was not a copywriter … but he could have been.
That’s what dawned on me after reading “How to Write with Style,” an essay Vonnegut published in the 1985 anthology, How to Use the Power of the Printed Word. In it he outlines the eight rules for great writing — rules that can be applied to any type of writing, including copywriting.
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We have an insatiable thirst for the new.
In business, we want new products, new campaigns, and new ways of reaching consumers.
