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If you were trying to sell property in a run-down section of town, calling it a “construction zone” wouldn’t generate many sales. This word has so much negative baggage
I was at a conference a couple weeks ago, and one of the speakers described the “lean huddle methodology” as a way to cut down on useless, ineffective meetings so we can all spend more time doing actual work. Since I’ve railed against unproductive meetings in the past, hearing someone else celebrate the same meeting approach we use on our team every day got me all giddy.
The marketing landscape has undergone a powerful transformation — one that puts consumers in charge of the messaging and content that they’re receiving. The CMO’s role has never been more exciting, as they are responsible for guiding their organizations through brand new customer engagement opportunities.
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Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by.
With so much on an inbound marketer’s to-do list each week — creating content, drafting emails, fine-tuning SEO, etc. — we marketers often don’t have enough time keep up with all the important marketing news, trends, and advice.
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You likely know Rand Fishkin as the cofounder of Moz. In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just “Moz,” Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30.
In this fast-paced world, when we’re firing off emails, posting status updates, and sending messages a mile a minute, we’ve all pressed “send” or “delete” sooner than we’ve intended at one time or another.
From posting a photo of my “amazung view of the muntains” to sending an email prematurely, I know that feeling of regret all too well.
When you’re first starting a blog for your business, it’s easy to forget about its homepage design. You’re focused on getting posts up on the blog so you can start ranking in search. You care about placing calls-to-action in your posts. You devote time to distributing your posts on social media to help bring in some more traffic.
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Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers.
As companies continue to rely on social media sites to reach their business goals,
Design isn’t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it’s a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.
I hate to make you suspicious, but there’s someone on your team you shouldn’t always trust. Don’t take this the wrong way — they’re good at their job, but sometimes, they’re just wrong. What’s worse: They don’t even realize that they’re wrong.
Do you know who I’m talking about?
Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!”
That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought.
Don’t think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook — they just need to figure out who their audience is and how to reach them.
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For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday.
As we have been doing for the past few weeks, we’ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week’s roundup.
First, make sure you know what smart content is and how it works. (Hint: It’s also known as dynamic content.)
Then, you need to create a smart content strategy to address different target buyers who are in different stages of the buying journey. Sound confusing? Use this template to get organized.
