Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens — which is a 309% increase since April 2011.
Not only are mobile opens growing, but they’re also cannibalizing desktop and webmail opens.
Nowadays, sports fans from around the world look to Twitter and Facebook for sports banter and live updates rather than typical online news outlets. Social media plays a huge part in where we get our sports news, how we connect with other fans, and how we interact with our favorite (and least favorite) sports teams and athletes.
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CAC stands for customer acquisition cost — it’s a metric your CEO obsesses over.
In other words, your CAC is the total sales and marketing cost required to acquire a new customer over a given time period. That time period could be a week, a month, a quarter, or even a year. Continue Reading
This post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, subscribe to the ecommerce blog here.
Personalization has proven to be an important part of developing consumer trust, but what happens if you take it too far?
Not sure what to tweet to get your followers to engage with you? Whether you’re just getting started with Twitter or you’ve been using it for a while, but feel like you’re in a rut, it can be hard to come up with new ideas for what to publish.
Sometimes, it can help to follow some tried-and-true tropes. Here are several Twitter “formulas” you can follow.
Dear HubSpot is a weekly column that we do to answer people’s most burning questions about inbound. If you want to submit a question to be answered, click here. This week, we hear from an entrepreneur who is just starting his own company and wondering where to focus his marketing efforts in the very beginning.
It takes a lot to get me to stop and stare, but the Google homepage always grabs my attention with their daily doodle. The designs are amazing, they’re interactive, they’re often timely, and some are even shareable.
Marketers … we’re always looking for ways to make our metrics skyrocket up and to the right. We love our tips, tricks, hacks, “insider” secrets, and yes, we even love our performance-enhancing drugs (sips coffee).
Where were we?
