Today’s CMO bears almost no resemblance to a CMO from a decade ago. The job has become much more analytical and data-driven, and now requires a set of quantitative skills that most of the old-guard CMOs simply didn’t have.
You know when you’re so close to another person that they literally finish your sentences for you? Well, Google’s kinda like that person for all of us. When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query.
I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutely love. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine.
A few months back, I had written what I thought was an excellent blog post. From the first round of internal feedback it seemed it was all but ready to go, but when a second round of feedback from another interested party was provided, it ended with a sentence pretty much anyone hates to hear.
“Maybe we should rewrite this.”
You know those weeks where you feel drained, unproductive, and every little task you do seems to take forever, sucking up all of your energy? Other times, it’s the exact opposite — you feel energized and ready to take on the world.
How do we have more of the latter days and less of the former?
Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens — which is a 309% increase since April 2011.
Not only are mobile opens growing, but they’re also cannibalizing desktop and webmail opens.
… They really liked the following posts from HubSpot this week. Our most shared content includes posts about social media, email, content marketing, leadership, and virality. Below are the five posts from this week that received the greatest number of social shares. Take a few minutes to catch up on anything you’veContinue Reading
Nowadays, sports fans from around the world look to Twitter and Facebook for sports banter and live updates rather than typical online news outlets. Social media plays a huge part in where we get our sports news, how we connect with other fans, and how we interact with our favorite (and least favorite) sports teams and athletes.
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CAC stands for customer acquisition cost — it’s a metric your CEO obsesses over.
In other words, your CAC is the total sales and marketing cost required to acquire a new customer over a given time period. That time period could be a week, a month, a quarter, or even a year. Continue Reading
It takes a lot to get me to stop and stare, but the Google homepage always grabs my attention with their daily doodle. The designs are amazing, they’re interactive, they’re often timely, and some are even shareable.
This post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, subscribe to the ecommerce blog here.
Personalization has proven to be an important part of developing consumer trust, but what happens if you take it too far?
Not sure what to tweet to get your followers to engage with you? Whether you’re just getting started with Twitter or you’ve been using it for a while, but feel like you’re in a rut, it can be hard to come up with new ideas for what to publish.
Sometimes, it can help to follow some tried-and-true tropes. Here are several Twitter “formulas” you can follow.
Dear HubSpot is a weekly column that we do to answer people’s most burning questions about inbound. If you want to submit a question to be answered, click here. This week, we hear from an entrepreneur who is just starting his own company and wondering where to focus his marketing efforts in the very beginning.
Marketers … we’re always looking for ways to make our metrics skyrocket up and to the right. We love our tips, tricks, hacks, “insider” secrets, and yes, we even love our performance-enhancing drugs (sips coffee).
Where were we?
