For inbound marketers, “offers” are the golden ticket for lead generation. Not only do they feed your list of new contacts, but they are a critical tool for nurturing existing leads into a position that makes them more sales-ready.
But, let’s face it … creating an offer is complicated. For starters, you have a choice of format: templates, kits, workbooks, and even interactive websites. The most common, however, is the ebook.
As a marketer, you’re probably familiar with the number crunching and data analysis that goes along with presenting a monthly report to your team. And while it’s not always the most exciting task, it’s crucial to ensure your brand continues to grow.
Utilizing social media in all stages of the funnel is an essential element of your marketing strategy, and the need to evaluate these efforts is more really important.
For many people (myself is included), cooking is a chore.
After a long day of work, the last thing you want to do is spend a ton of time putting together a dinner — even if the end result will be delicious. Instead, you whip up something that’s easy to make and healthy enough, and promptly wolf it down. Then, you’re on to your next activity of the day: time with family, mountains of emails, or a quick episode of How I Met Your Mother before you hit the hay.
What a year 2015 was for the inbound community! For HubSpot, it was a year of moving the needle — and being moved along the way.
We’re lucky enough to have built a company and a community that’s ambitious, crazy-focused, and talented enough to transform how the world’s organizations do business every day. We wouldn’t be here without the incredible global inbound community, including our customers and partners.
Instagram for business has become an essential element of social media marketing. With 400 million users, over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company’s human side.
On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research.
The goal is simple: we have analysts and contributors gather data and create thought leadership that ultimately helps people transform their businesses for the better.
It’s that time of the year again: A time when nearly a sixth of the world’s population comes together to celebrate Chinese New Year. And as a global company with employees, customers, agency partners, and subscribers who celebrate this holiday, we decided it was time to get in on the festivities.
In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. This free tool does what you’d expect: it generates your marketing fortune for the new year.
It was snowing. A lot. Boston was in the midst of a blizzard — the biggest one in recorded history.
Kyle and Jessica Waring were cooped up in their apartment, and getting a little stir-crazy. They needed to do something productive … but what?
We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. The problem is, it can be hard to actually create these visuals — especially when you’re a small marketing team with too much to do and no designer on hand.Continue Reading
When Payal Kadakia quit her job at Warner Music Group, she didn’t have a backup plan. All she knew was she wasn’t happy in her current job — and she needed to do something about it.
She spent several weeks trying to figure out what that something would be. After much soul-searching, she finally landed on her big idea: a fitness search engine that would surface new classes in your area.
When was the last time you avoided giving valuable feedback because you didn’t want to come across as mean?
We’ve all done it. We think we’re being kind and merciful.
But, we aren’t.
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor.
To the average overseer, it’s nothing short of chaos. But for me, there’s a system … at least, that’s what I tell myself.
Ah, the start of a fresh quarter — a time when setting realistic and attainable goals is at the top of every leader’s to-do list.
To help you stay organized and focused through all of your January priorities, we’ve gathered a complete collection of executive tools in our latest guide: 2016 Kickoff Kit for Marketing Leaders.
