There are two types of search advertisers: those who have failed and those who are going to.
At HubSpot, we embrace failure — it’s often an important step towards success. That being said, we don’t ever go out of our way to fall on our face. Instead, when attempting something new, we try as hard as we can to learn from others who had failed before us.
Finding it increasingly difficult to capture the attention of your target audience? Can’t seem to actually deliver on their expectations? In today’s marketing landscape, the competition is heating up.
As a result, marketers are getting more creative, experimenting with new content mediums, and varying their approaches to bringing in targeted new customers.
A big piece of the inbound marketing puzzle is SEO and content. At the center of those pieces are keywords. But when I – as an Inbound Marketing – am putting together campaigns, strategies, and content calendars, I’m often asked, How can you tell people are using or searching for certain keywords?
If you’re like me, you probably use Google many times a day. But chances are, unless you’re a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way — and it’s not hard to learn.
On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips.
Every year there are tons of amazing marketing events held around the world. Inspiration is shared, knowledge is dropped, and marketers have a chance to geek out over the lineup of speakers.
Trouble is, time and resources can often hold many marketers back from attending these events.
Does your website have what it takes to survive Black Friday?
Last year, $1.5 billion in sales were generated on Black Friday — a new record for the post-Thanksgiving shopping holiday, according to Comscore. In addition to the impressive growth in sales, IBM stated that 51.2% of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices.
Consumer behavior, from the city to the country, has changed. All of our consumer research begins online. Companies who fail to realize this are losing a lot of business.
When you find yourself in an unfamiliar area and you’re looking for a restaurant, coffee shop, sports store, or some other local business … how do you go about finding it?
Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That’s called a local search, and it’s for customers in a particular area who use online search engines to find a business in that area.
Chances are, your website’s performance is high on your list of priorities. It’s an asset that works around the clock to draw in visitor, convert them, and help you hit your goals, after all.
But have you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security?
Search ranking is a critical component of any inbound marketing strategy. When it comes to designing and writing content for your website, it’s important to have search engine optimization top-of-mind. After all, the top three results on a search query get 61% of all search clicks — and 75% of searchContinue Reading
For many;s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they’ll simply never get it rightContinue Reading
Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.
So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website.
In the seemingly eternal struggle to keep up with Google’s algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people’s websites to your own website.
While link building is critical to your SEO strategy, it’s not something you have complete control over.
I’ve always had a love affair going on with data. Any campaigns that I’ve worked on in the past have revolved heavily around number crunching and analysis.
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our “winning formula” is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement.
