When it comes to social media, many of us take an “if you build it, they will come” approach. Popular advice tells us that consumers want to be able to connect and engage with brands on just about every platform imaginable, …
All right, so most of us haven’t even picked out our Halloween costumes yet.
But for marketers everywhere, it’s just about that time where we need to start sipping the proverbial egg nog and thinking about our holiday marketing strategies.…
Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need.
But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods …
Imagine you and I were chatting, and I leaned in and told you, “I’m a really amazing oil painter. People look at my paintings and think they’re photographs. My work brings out emotions people didn’t even know they had — …
One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. One day Facebook doesn’t have hashtags, and the next it does. The next week, Twitter has a completely redesigned profile …
Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward …
Last week, I had the pleasure of hearing some of the biggest names in social media marketing talk at the Social Fresh Conference in Orlando, Florida. I came back feeling refreshed, excited, and inspired — there were too many good …
While you’ve probably already included platforms like Twitter and Facebook in your social media strategy, WhatsApp could be equally as important to your brand.
That’s right: WhatsApp isn’t just for texting your coworkers or video chatting with your family
Twitter remains a keystone of any social media strategy. Used well, it can help your organization understand how potential members are finding content that interests them and attract the right kind of followers to your account.
To whet your …
Community management has become an essential part of a successful long-term social media marketing strategy. In fact, it’s turned into more than just a social media strategy: Community management leads to customer retention, and studies have shown that profits increase 95% when …
We’ve all been there … the wild goose chase of finding the perfect statistic.
You’re writing a blog post on the importance of using video in your social media strategy, for instance. As you crank through your outline, suddenly you pause. …
It’s no secret that visual content is dominating the social web right now. Facebook’s News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than …
TikTok exploded in popularity during the pandemic, and four years later, it’s still going strong. After surpassing the 1 billion user mark in 2023, TikTok now boasts 1.5 billion monthly active users. If you’re not using TikTok for your …
Whether you’re launching a new business or already running one, you probably already know that a small business marketing strategy with a strong online presence is essential.
Creating a strategy to boost your online presence may feel overwhelming, but if …
