The A/B Testing Checklist You’ll Want to Bookmark
2016-05-17
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.
7 Useful Reporting Hacks to Try in Google Sheets
2016-05-09
While it might not be as powerful as the industry standard, Microsoft Excel, Google’s online spreadsheet tool, Google Sheets, provides several other advantages. From offering more collaboration capabilities, to having a more attractive price point (re: free), it’s no wonder that more and more marketers are turning to Google Sheets for their reporting.
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It’s Not How You Think)
2016-03-16
Business blogging “best practices” instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking — it’s how you convert visitors to your blog into valuable inbound leads for your business.
But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry “best practices” with, well, a grain of salt.
How to Create a Pivot Table in Excel: A Step-by-Step Tutorial (With Video)
2016-03-15
The pivot table is one of Excel’s most powerful — and intimidating — functions. Powerful, because it can help you summarize and make sense of large data sets. Intimidating, because you’re not exactly an Excel expert, and pivot tables have always had a reputation for being complicated.
How to Use Excel: A Marketer’s Must-Have Guide [Free Ebook]
2016-03-03
These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes. But, let’s be honest here: How well do you really know how to use it?
You may know how to plug in numbers and add up cells in a column, but that’s not going to get you far when it comes to reporting on your metrics.
Google Gives Road Map to Retailers With New Analytics
2016-01-12
The more information a business has about its customers, the better that business can sell, right? It’s why marketers work so hard to develop buyer personas and then segment contact lists a million different ways—everything is designed to reach the customer exactly where they are and exactly when they’re ready to make a purchase.
How to Reduce Your Website’s HTTP Requests
2015-12-01
Every time you surf the web, there’s a whole world of technical stuff going on behind the scenes. Developers and engineers are usually the ones living and operating in that world, while some marketers — especially those who aren’t super confident in their technical expertise — tend to shy away from it.
But marketers need to have, at minimum, a general understanding of what’s going on behind the scenes of their website.
How to Improve Your Website Experience: 10 User Testing Tools to Try
2015-11-22
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When our jeans no longer fit, we buy new ones. When our coffee pot starts to make a funny noise, we beeline it to Bed Bath & Beyond to pick up a replacement. Seems reasonable, right?
Want to Grow Your SaaS Company? Track These 12 Marketing Metrics
2015-11-10
Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. Not only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth.
How do I know? I’ve spent the last six years of my professional life tracking a small list of SaaS marketing metrics very closely — maybe even somewhat obsessively at times.
12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know
2015-10-21
Ever find yourself elbows deep in an Excel worksheet with seemingly no end in sight? You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.”
Truth be told, there probably is … you just don’t know it yet. Excel can be tricky that way. On one hand, it’s an exceptionally powerful tool for reporting and analyzing marketing data. On the other hand, without the proper training, it’s easy to feel like it’s working against you.
Google Ad Viewability: 5 Factors That Can Determine Whether People See Your Ads [Infographic]
2015-10-19
What’s the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications? And what’s an average viewability rate, anyways?
These are the questions many were left with when the Media Rating Council lifted its Viewable Impression Advisory back in 2014. As a result of this change, marketers and advertisers switched their focus from served impressions to viewable impressions.
Got 15 Minutes? Run These Reports to Quickly Assess Your Marketing
2015-10-15
Spending countless hours analyzing your marketing performance every week? Sure, it’s important, but you also have to create content, manage contributors, run your marketing campaigns … the list goes on.
What if I told you it was possible to analyze your marketing in just 15 minutes a day?
Which Type of Ad Is Most Annoying? [Survey]
2015-10-07
It’s a truth universally acknowledged that anyone who spends time browsing the web hates autoplaying video ads. Have you ever seen a co-worker bopping along to their Spotify playlist suddenly panic and start frantically tabbing through their browser trying to close the offending ad that snuck its way in? Was that co-worker actually you?
Over the years, ads have started intruding in on our lives.
12 Marketing Metrics Your Boss Probably Doesn’t Need to Hear About
2015-09-21
When I first got started blogging, I would get really hyped up when people shared my posts on social media. “Look! People are tweeting out my blog post!” I’d tell my roommates giddily, holding up an open palm for what I thought was a well-deserved high-five.
And then, something happened. One of my blog posts totally blew up on social compared to my average post. I’m talking over 20X the number of social shares I normally got on a post.
