Ever wanted to write out a word, but realized you weren’t quiiite sure how to spell it? We all face this challenge every once in a while, and the internet — or autocorrect — isn’t always there to save the day.
This is when we need to put ourselves in the shoes of a spelling bee contestant. When they’re up on stage and encounter a word they don’t know how to spell, what do they do?
When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren’t sure whether they’d be a passing trend or here to stay.
Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it’d surpassed 10 million registered accounts only four months after launching — and it has almost two million daily active users.
Search ranking is a critical component of any inbound marketing strategy. When it comes to designing and writing content for your website, it’s important to have search engine optimization top-of-mind. After all, the top three results on a search query get 61% of all search clicks — and 75% of searchContinue Reading
Believe it or not, in the early days of social media, Twitter was a healing place.
People used Twitter as a platform to share their shameful secrets with the world, and to connect with one another when they realized they were no longer alone. It gave voiceless people a voice — and became a place not for shaming others, but for radical de-shaming, de-stigmatizing, and building up a strong network of support.
Think of all the meetings you’ve been to in the past few weeks. How many of them left you with a real sense of accomplishment?
Now, how many of them did you spend daydreaming, checking your email, or scrolling through your Twitter feed? Be honest, people. This is a safe space.
Gearing up to create your next piece of marketing content? If you want it to stand out from the rest of the noise on the internet, you have to be focused on producing something both delightful and engaging.
That said, there’s some planning to be done before you jump right in. What’s the purpose of this piece? Where can you fit in credible data and examples?
For many people, myself included, the prospect of performing in an improv show is downright terrifying. What could be worse than having to get up in front of an expectant audience with no lines, no plan, and no idea what your fellow performers are going to say?
But if you’re willing to step out of your comfort zone, there’s actually a lot that you can learn from improv.
The days of flooding the internet — and even your own site — with overly promotional content are gone. While traditional efforts like this may have worked in the past, many businesses are finding them to be less effective in today’s increasingly contextual marketing world. As a result, they’re turning toward more modern techniques to achieve a high return at a low cost. (On average, these inbound techniques can save you 13% per lead.)
When was the last time you received a promotional email that made you smile, laugh, or really think? When was the last time you liked one so much that you forwarded it to a colleague, friend, or family member?
For most of us, this happens very rarely. Most consumers say the promotional emails they receive are forgettable — and definitely not worth passing on to others.
Eye-catching, on-brand color schemes. Big, bold images. Striking headlines.
These are all important parts of great website design. After all, they’re what can make or break a new site visitor’s first impression of your site. But what about the more nitty-gritty parts of great website design — like helpful navigation menus, strong calls-to-action, and indicators of website security and trust?
You soak up blog posts, videos, photos, audio programs … the list goes on.
This essential mix of media prompts us to perpetually upgrade the bandwidth of our digital media subscription plans. We consume more media. We share more. We make more. But this phenomenon’s not new.
You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember their punchy slogan — “Think outside the bun” — followed by the ding of a bell.
What makes a slogan like Taco Bell’s so sticky? How can you make sure yours will be memorable, too?
Cool topic? Check. Compelling research? Check. Accurate data? Check, check.
When you’re sitting down create an infographic, it’s never a good idea to just jump in, translate all that research into bite-sized pieces one after the other, and hope people like it. Infographics don’t just randomly become popular — there’s a science to it.
Okay, friends. Who here loves email marketing data? Give us a virtual hand raise.
Yep, that’s pretty much everyone. We all love watching the performance of our content — the good and the bad. What was our open rate? Clickthrough rate? Our unsubscribe rate? These numbers help us improve our email marketing campaigns.
