An audience profile, on the other hand, is one fictitious person who you’re targeting with an upcoming campaign.
An audience profile also isn’t a buyer persona. A buyer persona is the final person who will ultimately purchase your product or service, but in many cases, you’ll want to market to anyone who can influence the final buyer.Continue Reading
With 2020 well underway, it’s worth noting that social media platforms are just as relevant as they were before when it comes to lead and revenue generation. According to Social Media Today, 71% of consumers who have had a positive experience with a brand on social media are more likelyContinue Reading
Pay-per-click has been an integral element in successful digital marketing strategies, and as the internet has shifted and changed, PPC remains as important as ever at attracting site visitors and increasing conversions. In fact, PPC is so consistent and effective that many digital marketing experts considered it more vital toContinue Reading
As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. That content wasContinue Reading
Mobile apps have changed our lives. There are some incredible apps out there that perform critical functions and even ones that just help us connect to one another on a daily basis. There have also been some massive flops that range from useless-but-amusing, to downright offensive and dangerous. We’ll lookContinue Reading
Infinity Traffic Boost Infinity Traffic Boost ( ITB ) is a Simple yet Powerful Advertising and Income System that will pay you Bitcoin Daily for surfing and referring others to do the same. What’s even better, you can earn larger and larger Bitcoin referral commissions (up to 80%!) on purchasesContinue Reading
Oftentimes, turning an idea for an advertising campaign into reality isn’t exactly simple. Among other things, you must get buy-in from other teams, earn approval from bosses and executives, negotiate your budget, and present a clear path for return on investment (ROI). The best way to clearly present your proposal,Continue Reading
When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about the billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like,Continue Reading
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are aContinue Reading
Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There was no dependably accurate wayContinue Reading
Even a short time ago, making video animations was a very costly venture for small businesses, start-ups, etc. Thanks to the advancement in animation technology, now anyone with little to no animation knowledge can create high-quality and straightforward animated videos for their target audience. These animation creation tools help makeContinue Reading
Remember when people used to learn about upcoming events, the latest trends, and cool new products exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media. But earned media has expanded beyond print and TV, and marketers can harnessContinue Reading
It often happens that you want to create videos on the occasion of some family events, business promotion, company introduction, teaching class sideshow, etc. This time we’ll go in search of programs to make free videos that allows us to edit a short film with writings and musics. If youContinue Reading
A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your salt. You deserve your budget — and maybe need more of it — and youContinue Reading
