Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started.
So, what’s the recipe for high-impact success?
As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns — but that doesn’t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department’s worth to your CEO, you’ve got to also report on the one metric that they care about: revenue.
Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics … the list is never-ending. Where do we find the time, budget, and resources to do it all?
Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.
There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a
Working from home is awesome … right up until the cat throws up on your computer. And your neighbor — who you can only assume is building a time machine — starts firing up all sorts of power tools and noisy machinery across the street.
For many modern professionals, working from home every once in a while is a luxury that our respective companies afford us.
Of course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it.
Don’t measure ROI. Seriously, don’t. Only good things happen when you do.
Optimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website. But that doesn’t mean pay-per-click (PPC) doesn’t have a place in an inbound marketing strategy.
Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users — and left the rest of us wondering whether we’d be able to access our own Twitter analytics dashboards, too.
Well folks, it looks like the day has finally come. According to TechCrunch (and a tweet from
A marketer’s job isn’t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel.
So how do you do that?
To all the conference-goers out there, we’d like to pose a question. What’s your mission?
With so many benefits of attending and goals to focus on during a conference, choosing just one can be a tall order. And with INBOUND 2016 around the corner, you might be asking yourself: Should you network, and make connections with smart people? Or should you stick to learning, and diligently take notes during the breakout sessions?
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
Allow me to make an assumption about you: At one time or another, you’ve done something because your friends were doing it.
As much as we hate to admit it, sometimes the headline of your blog post can be even more important than the article itself.
Think about how many headlines you read every day while searching online or checking social media. What makes you actually click on the article and read it? Usually, it’s the headline — which is why it’s so important to spend time coming up with a good one.
Ever gone into your analytics and seen your bounce rate hovering around or above 90%? If so, you’re in trouble. That is a high bounce rate. And it’s very, very bad.
Bounce rates are website killers. The problem is, many webmasters simply expect bounce rates to stay at high levels.
If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice.
Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.
