I hate to make you suspicious, but there’s someone on your team you shouldn’t always trust. Don’t take this the wrong way — they’re good at their job, but sometimes, they’re just wrong. What’s worse: They don’t even realize that they’re wrong.
Do you know who I’m talking about?
Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!”
That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought.
Don’t think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook — they just need to figure out who their audience is and how to reach them.
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For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday.
As we have been doing for the past few weeks, we’ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week’s roundup.
First, make sure you know what smart content is and how it works. (Hint: It’s also known as dynamic content.)
Then, you need to create a smart content strategy to address different target buyers who are in different stages of the buying journey. Sound confusing? Use this template to get organized.
More than 1.1 billion people use Google search each month to make 114 billion searches. According to comScore, Google holds 67.6% of the U.S. search engine market share. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for.
Live-tweeting is kind of like note-taking, only it’s online, collective, and interactive. When you hear a great quote from a speaker, or “tweetable takeaway” (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so will
Years ago, I would have been shocked to receive an email that said “Hello Rachel,” but today it would shock me to see an email that didn’t greet me by my first name and feature content tailored to my individual interests.
But with all the information we marketers know about our contacts … it’s very possible that we can over-personalize emails.
Clicks let you know that you’re progressing in your relationships with leads, prospects, and customers. Someone searches for something related to your industry and happens upon a blog post you wrote. Click. They get to your post, like what they see, and want to get more of it in their inbox. Click. You send them an email with your latest blog post. Click.
I’m a big fan of snacking. I get full really quickly, so I tend to eat smaller main meals and then have a little something here or there throughout the day. A lot of this mid-morning and mid-afternoon snacking happens at my desk: Celery sticks (crunch), apples (nosh), banana chips (rustle, crack, crack).
Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn’t. But experimental design can seem over-complicated, overwhelming, and time-consuming.
So the first thing you’ll need for a faster website is a CDN.
You know what a CDN is right?
Right! Of course! Why wouldn’t I know what it means? It’s only a three-letter acronym in a sea of three letter acronyms that all relate somehow to the inner-workings of my business.
So, you’ve been wooed and won over by an agency. The agency has an enviable creative team. Its execution is flawless. And you generally like the people it employs.
Everything in the sales process points to the fact that your marketing budget is in the right hands … but you’ve been down this road before.
We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. But, there’s a small problem: 32% of people have fallen asleep during a PowerPoint presentation.
And that’s not really that surprising.
