Here at HubSpot, there’s one thing we love above all else: Dogs.
A smush-faced pug? Instant heart warmer. Majestic golden retriever? More like new best friend. It’s no wonder our “bring your dog to work” policy at our Cambridge headquarters is an employee favorite.
Think about all the personal and professional choices you make in a day: Eggs or yogurt? Blue shirt or black shirt? Do I spend time on this task now or later? Do I ask for help or dive in? After making hundreds of decisions, it’s no wonder we are exhausted by the end of the day.
So what if I told you there was a way to reduce the amount of decisions you were making?
We’ve all heard the adage, “Two heads are better than one.” And within your marketing team, the power of collaboration is probably no surprise.
But what about when you’re collaborating with the marketing department of another company via a co-marketing campaign? Are the benefits still worth the stress of it all?
Every year for the last eight years, we’ve published a little report we like to call the State of Inbound. In short, this report benchmarks the tactics, challenges, and priorities of marketers and salespeople around the world.
As you would imagine, the landscape has change quite drastically over the course of eight years: new technologies have been introduced, once reliable tactics have lost their appeal, and as a result, company priorities have shifted.
We all know that person. The one who runs tons of projects at work, hangs out with family, preserves personal relationships, gets to the gym daily, and still manages to have time to open up that home brew kit.
Would you believe me if I told you that these hyper-productive individuals aren’t actually working 10X more hours?
What’s the worst slimy sales tactic you’ve run into? Was it an overly aggressive “Buy Now!” pop-up, or maybe a late night cold call that sent shivers down your spine? Sadly, I’m sure there’s been far more than any of us want to remember.
I’ve been outspoken about the ineffectiveness of slimy sales in the past. Look, I get it. I know 42% of sales reps admit to struggling with prospecting.
How many times have you come across a new website, only to be bombarded with pop-ups for newsletters and email updates before you even learn what the product is?
Annoying website distractions like these can cause bounce rates to skyrocket, which is why it’s important that you’re regularly reevaluating your strategy to ensure you’re getting the most value out of your site.
These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes. But, let’s be honest here: How well do you really know how to use it?
You may know how to plug in numbers and add up cells in a column, but that’s not going to get you far when it comes to reporting on your metrics.
Transparency isn’t convenient. You can’t just openly share the good news — you’ve got to share the bad news, too.
At least, that’s how Patagonia views it. “Transparency is telling the good and the bad,” says Rick Ridgeway, Patagonia’s VP of Environmental Affairs, on this episode of The Growth Show. “It’s having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing.”
In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online.
From SEO to content marketing and analytics, it can be overwhelming figuring out where to start — and, more importantly, what’s going to have the biggest impact on your business. To be effective at digital marketing, you’ll need a strategy.
Most of us know that learning to write can be a painful process.
You spend hours honing a piece that you hope and pray will be good. You get it to a point where you think it’s passable, and then pass it off to a friend or colleague for editing and feedback help.
Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page.
But using Facebook advertising to drive results like these only works if you’re smart about it. The challenge for marketers is knowing how to optimise your Facebook ads to get the most bang for your buck.
A brand gives a business its unique identity — from the way content looks and feels to how it sounds and resonates. Think about some of the most iconic brands out there, and then picture their branding. I bet you can come up with it right away.
GoPro? Excitement. Prada? Sophistication. Band-Aid? Sincerity.
Some things in life are easy to turn down.
Offered a boiling cup of coffee in the middle of the summer? That’s an easy thing to pass on.
But some decisions in life aren’t so clear-cut. That shiny new opportunity you’re offered might not be all good or all bad.
