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Everlane isn’t like many other contemporary fashion brands.

While others’ pricing and supply chain information is shrouded in mystery, Everlane’s is completely transparent. On their website, you can see exactly how much money it takes to produce each of their products — and how much money they’re profiting. The fashion startup even devotes a whole section of the website to showcase detailed information and photos of their factories. 

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As the old adage goes, a picture is worth a thousand words. And with marketers steadily increasing their visual content budget year over year, it seems that this visual exchange rate now carries even more weight.

In terms of visually displaying information, infographics serve as an ideal way to convey a complex idea in an interesting and manageable format.

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The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year. 

Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns. 

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In the beginning, Wistia had just a few guys working out of an apartment in Cambridge, Massachusetts. YouTube had recently launched, and the Wistia co-founders, Chris and Brendan, were determined to capitalize on the rising popularity of video. 

Growth was a little slower than they anticipated. It took them a year to make their first dollar, and then another year to sign on 10 customers.

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If you’ve ever taken a Lyft, you know the ride’s been a little different than those with other ride-sharing apps.

Your car is adorned with a bright pink mustache. You sit right up front next to the driver. You may even give them a fist bump.

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These days, it seems like everybody’s dishing out advice on company culture. 

Yet it still remains one of the most overlooked, compartmentalized, and misunderstood parts of growing a business.

So how do you make company culture into something beyond a buzzword — and actually transform the way your company operates?

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Kai Kight doesn’t have a typical career path.

He began learning violin at just three years old. Because of his incredible talent and dedication, he went on to perform all over the world in places like the White House and the Great Wall of China.

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As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off.

Unfortunately, thanks to today’s hypercompetitive sales landscape, prospects are inundated with more information and content than ever. In other words, your dry, jargon-filled deck isn’t going to cut it anymore. 

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According to research, 93% of B2B marketers use content marketing, but only 42% are actually effective at it. 

Why such a big gap? As with most things, it comes down to a lack of education on what actually works and how to plan and execute on your campaign in the most effective way.

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It all began as a bet in a bar. 

Let’s round up a group of people and see who can grow the best mustache in just 30 days.

Twelve years later, this bet has blossomed into Movember: More than five million people all over the world have joined the movement to raise awareness and funds to benefit men’s health initiatives. 

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As marketers, we know that content with images performs better. A lot better.

Tweets with images get 150% more retweets. Facebook posts with photos account for 87% of interactions. And when optimizing social media posts to increase engagement, images and photos are the most important tactic. 

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If only I had more budget, I could grow my business.

We’ve all had this thought before — but what’s actually holding us back? Is it the budget constraint, or an unchanging strategy that leaves no room for innovative ways to succeed?

There is no magical formula to growing a business on a budget, but inbound marketing and efficient customer communications certainly have something to do with it.

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Visual content: We all know we need it … but many of us don’t have the skills, tools, or knowledge of how to do it well. 

Since 2013, Canva’s been on a mission to change that. Turns out, it’s working. Two years after launching, the company has nearly seven million users, and it’s growing by 30K users each week day.

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