No matter what sector you’re in, the holiday season is a time when marketers can drive new sales, attract new customers, and create valuable promotional deals.
With all of that opportunity comes the need for extra marketing efforts around the holidays. But it’s …
Pumpkin spice is reappearing on menus and fantasy football is now the hottest hallway topic – fall is finally here. With the change in the leaves comes the inevitable countdown to Cyber Monday for ecommerce marketers.
In 2015, one out …
You’ve heard it again and again – more than 68% of shopping carts are abandoned before purchase. That’s four trillion dollars left behind in abandoned shopping carts in 2015 alone. What’s a storeowner to do?
Before you can start recovering …
Businesses of all sizes struggle with offering free shipping. Yet, 80% of U.S. shoppers cite shipping cost and speed of delivery as a heavily influential factor in if they buy a product from certain brand. Free shipping can, then, increase conversion …
At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all …
Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google’s product announcements, usability is usually at the heart of the modification.
So when Google …
Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one?
There’s a lot to love about customer loyalty programs, …
Back-to-school season is here, and it’s bigger than ever. In the U.S., 17.2% of the entire year’s retail sales happen during back-to-school shopping. That’s a cool $828 billion dollars annually.
But, there’s a big way that the back-to-school season …
What if you could make your marketing more relevant, more remarkable, and more relatable to your potential customers? Well, user-generated content can help you do all that. By facilitating interactions between your current and future customers, you can increase the authenticity …
With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns.
The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making …
While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another
Content creation is an essential part of a marketer’s day-to-day job. From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience.
However, finding the right words can …
When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. We can learn from their beautiful displays, creative engagement strategies, and scalable results.
But to really …
Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, …
