Professional Development (Page 8)

When you’re applying for a brand new job, simply adding a few lines to your old resume and calling it a day isn’t going to cut it. 

First, you have to research your target job market — because once you get an idea of who’s gonna read your resume and what’s important to them, you can shape your message accordingly.

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Many marketers use Microsoft Excel every single day, whether it’s to create a waterfall report, analyze data, or run a report to present at the next team meeting.

Creating reports like these in Excel is time-consuming enough. How can we spend a little less time navigating, formatting, selecting, and entering formulas for our data? Wouldn’t it be great if there were keyboard shortcuts that could help us get our work done faster?

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We’ve all been a part of that group project. You know, the project where one person takes the lead, leading some members to conclude their ideas are unwelcome, while a select few ride the others’ coattails.

Thanks to experiences like this, it’s no surprise why so many people have been scarred by the nightmares of past group projects.

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In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable.

Yolande was headed to a new school half way around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement.

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Starting a job search is a daunting task. People often feel pressured to find a new job as quickly as humanly possible — making it all too easy to jump headfirst into the hustle of browsing job listings and sending out applications to everything that looks remotely up your alley.

Not so fast, my friend.

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These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes. But, let’s be honest here: How well do you really know how to use it?

You may know how to plug in numbers and add up cells in a column, but that’s not going to get you far when it comes to reporting on your metrics.

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Writer’s block. Lack of focus. Laziness. The feeling can come in many different flavors, but they’re all tied to the same, underlying issue of simply being uninspired.

Think of inspiration as the emotional equivalent of incentive. As an employee or a freelancer, you have an incentive (i.e. your paycheck) to do great work. It’s a very tangible, measurable thing that can motivate you.

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When I was just starting out management didn’t seem like a career choice; it seemed like an inevitable. Something that would just sort of happen once I got old enough — like wrinkles, or gray hair, or distinctly unfashionable pants. I figured: You work long enough, you’ll manage someone.

I liked the idea of managing because it felt like progress.

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This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.

Every Friday, our team comes together for a weekly reflections meeting. It’s our “touchy-feely-kumbaya” moment where everyone has an opportunity to open up and share what’s on their mind.

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Some things in life are easy to turn down.

Offered a boiling cup of coffee in the middle of the summer? That’s an easy thing to pass on. 

But some decisions in life aren’t so clear-cut. That shiny new opportunity you’re offered might not be all good or all bad.

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Everyone and their mother seems to have a strong opinion about work-life balance.

Some argue that balancing career and lifestyle is necessary for your overall happiness. Others argue that the concept of “balancing” your work and your life, which implies that the two are on par with one another, is plain old wrong. Still others argue the whole thing is completely imaginary and unrealistic, and that we’re making ourselves unhappy by pursuing it in the first place.

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It was snowing. A lot. Boston was in the midst of a blizzard — the biggest one in recorded history.

Kyle and Jessica Waring were cooped up in their apartment, and getting a little stir-crazy. They needed to do something productive … but what?

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My second job out of college was with an incredible startup political agency called the Glover Park Group. It’s now a much larger and more successful agency, but at the time it was just a tiny company with a huge vision.

I got the job because a woman my mother used to babysit for growing up was friends with one of the partners of the firm in New York.

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