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Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO). While many aspects of SEO are pretty straightforward — like headings, meta descriptions, and link building — other aspects of SEO can be aContinue Reading
If you’re someone who produces videos professionally, sells video content, or simply creates videos as a hobby, you need a place to share your work online. Not every WordPress theme is set up to house your artwork — you’ll need a video theme that will create the experience you wantContinue Reading
In a world where harboring your most sensitive data on the internet is a convenient risk that everyone seems willing to take, the ramifications could actually be much more alarming than a stolen credit card number — cyber attacks could dismantle society. According to this year’s Worldwide Threat Assesment, writtenContinue Reading
It’s no secret that modern shoppers are visiting your WordPress website, reading your content, signing up for your services, and purchasing your products from a variety of technological devices including desktop and laptop computers, smartphones, and tablets. That’s why it’s crucial your WordPress website’s theme has a responsive design —Continue Reading
Throughout 2018, I’ve spent a considerable amount of time thinking and writing about virtual reality (VR). I’ve attended VR developer conferences, experimented with using different headsets, and have conducted research on public sentiment toward the technology. Now, with VRX — an annual VR industry conference and expo — in sessionContinue Reading
As a recruiter, your job isn’t just limited to finding qualified candidates to fill your company’s new roles. You also have to promote these roles and convince the best applicants to join your company. In other words, you’re not just a recruiter — you’re also a marketer and a salesContinue Reading
No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only doContinue Reading
Is your professional bio as good as it can be? In this article, we have eight real bio examples you should definitely compare yours to — and a series of free bio templates you can use to perfect it. Most people don’t think about their professional bio until they’re suddenlyContinue Reading
At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with … my dad. Flash forward to today. I’ve swapped my colored construction paper and yarn for PowerPointContinue Reading
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack or jingle in your video, and you can grab your audience’s attention and evoke theContinue Reading
These days, social media is all about documentation. Where you go, what you eat and drink, who you see, and what’s most memorable: These are the typical fodder of Instagram Stories — seconds-long glimpses of people’s lives, shared on Instagram for only 24 hours. Below, we’ve created a guide forContinue Reading
I first heard the term “Finsta” from my 16-year-old cousin. She had just taken a ridiculous selfie of herself, and had declared it “Finsta-worthy”. When I asked what she meant, she explained a “Finsta” is a fake Instagram, or a “Finstagram” (shortened for cool factor, probably). “But … Why doContinue Reading
Talking to someone who constantly jumps from one unrelated topic to the next is a strange experience. The entire conversation seems random and unfocused, which makes it hard to stay engaged, and easy to say, “I gotta go”. Needless to say, it’s annoying to talk to people who try toContinue Reading
When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the secondContinue Reading
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