Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters?
Well then you need calls-to-action. Without them, we wouldn’t be converting our website visitors or social media fans into actual leads for our sales team.
Does any aspect of your job intimidate you?
For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project.
We’ve all heard the adage, “Two heads are better than one.” And within your marketing team, the power of collaboration is probably no surprise.
But what about when you’re collaborating with the marketing department of another company via a co-marketing campaign? Are the benefits still worth the stress of it all?
Your website copy is responsible for more than just presenting your visitors with basic information. In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines.
How can you ensure that it’s working the way you want it to? Testing.
As the deluge of online content continues, getting your content to stand out from the crowd has become increasingly difficult.
For many of us, accepting the reality that our content needs to be better and actually doing something about it are two very different things. A common issue is that we simply don’t know where to start — we don’t know which optimization techniques will help give us a leg up on our competitors.
We’re kind of having a problem in content marketing right now. You see, everyone is creating content.
In fact, according to Content Marketing Institute’s annual survey, 88% of B2B respondents are using content marketing. But this is just a statistical percentage. It gives no indication of the sheer volume of content that is being produced.
Copy is writing that sells, so by definition, it has to be compelling.
Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.
Most of us know that learning to write can be a painful process.
You spend hours honing a piece that you hope and pray will be good. You get it to a point where you think it’s passable, and then pass it off to a friend or colleague for editing and feedback help.
Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that’s worthy of our audience’s time and emotional investment.But what’s the best way to cut through the clutter to make sure our content gets seen?
Well, it helps to create content that’s poised to go viral, of course.
For inbound marketers, “offers” are the golden ticket for lead generation. Not only do they feed your list of new contacts, but they are a critical tool for nurturing existing leads into a position that makes them more sales-ready.
But, let’s face it … creating an offer is complicated. For starters, you have a choice of format: templates, kits, workbooks, and even interactive websites. The most common, however, is the ebook.
Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?
That’s why, if you struggle with editing, you’re going to love this article …
Instagram for business has become an essential element of social media marketing. With 400 million users, over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company’s human side.
It’s hard to generalize about “the state of marketing” in the world when marketing looks and feels different depending on where you are.
Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well … do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.
Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email.
