Every year there are tons of amazing marketing events held around the world. Inspiration is shared, knowledge is dropped, and marketers have a chance to geek out over the lineup of speakers.
Trouble is, time and resources can often hold many marketers back from attending these events.
If you were starting a business today, would you decide to go after one of the most monstrous companies in the world?
Back in 2007, that’s precisely what Gabriel Weinberg did. He founded the company DuckDuckGo — a search engine that directly competes with Google.
If only there were more hours in a day. For most marketers, this is something we find ourselves asking all too often.
Despite our earnest desire to check off more on our to-do lists, much of our daily schedule is littered with interruptions. In fact, the average office worker becomes distracted every three minutes.
2.4 million emails. 108,000 YouTube views. 50,000 Google searches. 10,000 tweets.
These numbers represent what goes down on the internet in just one second. I repeat, one second.
These days, the world spins too fast for formal, one-time marketing training.
When you first start out in your career, growth seems straightforward. You do great work, and then you get promoted to the next level. Simple as that.
But as you start to progress up the ladder, figuring out how to get to the next level in your career becomes more complicated.
If you’re an ambitious leader looking to progress to the next stage, what should you be doing?
Chances are, your website’s performance is high on your list of priorities. It’s an asset that works around the clock to draw in visitor, convert them, and help you hit your goals, after all.
But have you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security?
Thinking of strategies to close out the year strong?
The holiday season serves as the perfect time to reach new audiences and showcase your “always-on” marketing strategy. Trouble is, the end of the year tends to be a little hectic, and finding the time to plan and launch new campaigns can be pretty overwhelming for most marketers.
With over 380 million registered users in over 200 countries and territories, more than four million companies with LinkedIn Company Pages, and professionals signing up at a rate of more than two new members per second, LinkedIn is the world’s largest professional social network.
Have you created a presence for you or your company on Linkedin yet?
When you ask many startup founders about why their idea took off, they’ll often attribute it to hard work or some revolutionary way of thinking.
Darren Rowse isn’t one of those founders. The creator of Problogger and Digital Photography School firmly believes that luck plays a crucial role in whether your idea takes off — or tanks.
Have you ever wondered how much other marketers out there are making?
What about the marketers working right alongside you? How much are they making? More than you?
While discussing salaries is kind of a taboo subject in the U.S., it’s perfectly normal to be curious about how your salary compares to that of other marketers. (Trust me, we think about it too.)
It’s a truth universally acknowledged that anyone who spends time browsing the web hates autoplaying video ads. Have you ever seen a co-worker bopping along to their Spotify playlist suddenly panic and start frantically tabbing through their browser trying to close the offending ad that snuck its way in? Was that co-worker actually you?
Over the years, ads have started intruding in on our lives.
For those of you who have heard of retargeting and think it’s something you want to try, you’re in good company. According to a study by Chango and Digiday, one in five marketers now have a dedicated budget for retargeting. Though it’s a popular tactic for marketers, retargeting can be toughContinue Reading
Through nearly 40 episodes of The Growth Show, we’ve seen a consistent theme when it comes to growth: It’s all about finding the right people.
But according to Ghostery CEO Scott Meyer, your definition of “right” should change as your company grows. The employees who help you get to your first million in revenue are not the ones who will help get you to $10 million in revenue — and that’s okay. Change is a key part of growth.
Have you ever visited someone else’s website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors’ experiences on your own website. Do your site visitors understand what you do and where you want them to go?
Not only are these critical pieces of information to know, but they’re also worth checking in on regularly.
