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Advertising brings more customers and website visitors through genuine organic traffic, and leads to lots of website hits and visitors
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. HowContinue Reading
From Time Magazine being bought over by SalesForce founder Marc Benioff to Mental Floss being snapped up by publishing platform Minute Media, over the last couple of months we have seen a number of media companies being acquired by larger players. Since the internet blew the traditional media’s advertisingContinue Reading
No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is other ecommerce and even brick-and-mortar competitors are using the same search terms and keywords you will. Not only doContinue Reading
Talking to someone who constantly jumps from one unrelated topic to the next is a strange experience. The entire conversation seems random and unfocused, which makes it hard to stay engaged, and easy to say, “I gotta go”. Needless to say, it’s annoying to talk to people who try toContinue Reading
Watch any commercial break in full, it seems, and you’re almost guaranteed to see an ad for some sort of voice assistant device. In the past two months alone, Amazon, Facebook, and Google have all announced the release of either new or new versions of their own video smart speakers: voice-assistant-enabled devicesContinue Reading
In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century. In hisContinue Reading
Canaan Creative, the world’s second largest manufacturer of cryptocurrency mining hardware, has announced a new mining rig, the Avalonminer A911, alongside plans to develop a mining heater and portable miner. The company has also purportedly expressed its intention of developing a 5nm mining chip. Also Read: Research: 1 of 5 NewContinue Reading
“No one knows your customers better than you do.” We’ve all heard this old adage before, but it has never been truer than it is now. Our ability to gather our customers’ information has never been greater, and advertisers lean into this data to fuel their ad targeting and audienceContinue Reading
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why you ask? Well usually generating sales requires potential customers to understand that a product exists, how it works / what it does and why this product is better thanContinue Reading
We’re all familiar with traditional brainstorming as a way to produce new ideas. You sit in a room with a whiteboard and work with whatever comes to mind. Maybe you play a few rounds of word association to strengthen your ideas, or pull up Google and use research to fleshContinue Reading
In the fairytale Hansel and Gretel, two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don’t experience too many lost-in-the-wood experiences, but I’m willing to bet you’ve felt frustratingly disoriented on poorly designed websites. In website design, breadcrumb navigation is a way to showContinue Reading
It was quite a day for Recode — a digital tech news site owned by Vox — to kick off its annual Code Commerce event. The morning’s headlines were crowded. Marc and Lynne Benioff (the former of whom is CEO of Salesforce) announced plans to purchase Time Magazine. The Adbusters Media FoundationContinue Reading
We have recently added our messaging platform, the Speak Easy Saloon. What is a Speak Easy Saloon ? The earliest recorded use is from an 1889 newspaper, “Unlicensed saloons in Pennsylvania are known as ‘speak-easies’.” They were “so called because of the practice of speaking quietly about such a place in public, orContinue Reading
“He once ran a marathon because it was on his way. Sharks have a week dedicated to him. Mosquitoes refuse to bite him purely out of respect.” Have you heard of him before? Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos EquisContinue Reading
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